What is the main purpose of an API rate limit?
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Correct answer: To ensure every user has a quality experience with the system.
Why this is the answer
An API rate limit controls how many requests an application can make within a defined time period. In Amazon Ads, rate limiting protects the stability and reliability of Amazon Ads API services for all advertisers and partners. Without limits, excessive request volume from one application could slow performance or disrupt access for others. Rate limits support fair system usage while still allowing approved integrations to manage campaigns and retrieve reporting data. Exceeding the limit can result in throttling or request errors.
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