True or false? In most situations, you’ll want to create a one-way bridge to dictate the flow of information between your integrations.

A one-way bridge is usually too limited because integrations often need data to stay consistent across connected systems. In Amazon Ads workflows, applications may need to retrieve advertiser data, update campaign settings, and return performance information through Amazon Ads API operations. A one-direction-only flow can create mismatched records, delayed updates, or incomplete reporting. Integration design should follow the data actions required by the advertiser workflow. The correct flow depends on whether the use case needs read-only access, write actions, or two-way synchronization.