________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
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Correct answer: CRM.
Why this is the answer
CRM stands for customer relationship management and is HubSpot’s system for storing information about contacts and their interactions. In HubSpot, the CRM database contains records such as contacts, companies, deals, and tickets. Contact records store key properties and activity history that help teams understand relationships over time. This makes the CRM the foundation for managing information about the people a business connects with.
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