Which of the following are campaign metrics that can be tracked in HubSpot?
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Correct answer: All of the above.
Why this is the answer
HubSpot campaign reporting includes Influenced contacts , which measures unique contacts that engaged with assets associated with a campaign. It also includes New contacts and lets users view them by First touch or Last touch , so first-touch contact creation is a standard campaign metric. HubSpot also connects campaign performance to deal outcomes through Revenue , Deals with revenue , and campaign attribution views for deals and revenue from closed deals. Because contact influence, first-touch contact creation, and closed-deal impact are all available in campaign reporting, each listed metric belongs to the set of trackable campaign metrics. HubSpot Knowledge Base+1
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