Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.
Choose an answer
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Correct answer: Top Personas report.
Why this is the answer
The Top Personas report is used in HubSpot to begin working with buyer persona data from the dashboard. It connects persona creation to reporting so contacts can be grouped by the Persona property. This helps organize contact records around defined customer profiles. The report is useful because personas are not just descriptions; they are also CRM data that can support segmentation and personalization.
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