What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

A strong HubSpot social strategy starts with buyer personas because personas define the audience’s goals, challenges, and relevant characteristics, which directly shape content and targeting decisions. HubSpot Knowledge Base+1 It also requires clear social objectives connected to business outcomes, since HubSpot’s social and campaign reporting is built to measure performance against metrics such as engagements, impressions, clicks, and goal progress. HubSpot Knowledge Base+1 Knowing the audience determines what content should be created and where it should be distributed. HubSpot Knowledge Base Mapping business goals to social objectives determines how success is measured and optimized over time. HubSpot Knowledge Base+1