How does HubSpot join your data in the custom report builder?
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Correct answer: Left joins.
Why this is the answer
HubSpot uses left joins in the custom report builder, meaning all records from the primary data source are included, along with matching records from the secondary source. If no match exists in the secondary object, the primary record still appears with empty fields for the secondary data. This ensures that the report reflects all primary records while showing associated information when available. Left joins enable comprehensive cross-object reporting without losing primary dataset context.
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