When should you set up custom analytics views in your sources or pages reports?
Choose an answer
Tap an option to check your answer.
Correct answer: You should set this up as soon as you think you may need one. A custom analytics view will only start tracking data the day it's created and won't include historical data..
Why this is the answer
Custom analytics views should be created as soon as you anticipate needing them because they begin tracking data only from the day of creation. In HubSpot, these views do not populate historical data, so early setup ensures you capture all relevant future interactions. This approach allows consistent monitoring and reporting based on filters such as campaigns, regions, or sources. Setting up views proactively ensures data is collected accurately for analysis and dashboards.