You want to build a report that answers the question: “How many marketing qualified leads do I have and how am I getting them?” Which dimension should you put in your breakdown by area?

To determine how you are acquiring marketing qualified leads (MQLs), the Original source dimension should be used in the breakdown. It attributes each contact to the channel or source that first brought them into your HubSpot CRM. Using Original source allows you to see which marketing channels initiated engagement and contributed to generating MQLs. This dimension provides a clear view of the effectiveness of top-of-funnel acquisition efforts.