Situation: Granny’s Handmade Electronics produces high-end computers and TVs using only yarn and apple pie filling. Many consumers are skeptical that the products would work as advertised, so Granny has introduced a seven-day free trial and a one-year money-back guarantee. This is an example of:

Removing friction eliminates barriers that prevent customers from taking action, such as skepticism or perceived risk. Offering a seven-day free trial and a one-year money-back guarantee reduces uncertainty and lowers the effort or risk for the buyer. This approach encourages adoption by making the purchasing decision easier. It aligns with RevOps principles of optimizing customer experience and conversion. Removing friction increases the likelihood of revenue without forcing additional effort from the customer.