Situation: C’est Wot is a Quebecois-British fusion restaurant specializing in jellied eel poutine. To encourage customers to bring their friends, C’est Wot gives first-time visitors buy-one-get-one meal vouchers for their next visit. This is an example of:

Adding force uses incentives to actively drive desired customer behavior, such as referrals or repeat visits. The buy-one-get-one voucher motivates first-time customers to return with friends, increasing revenue and engagement. It leverages rewards to influence actions rather than simply simplifying the process. This aligns with RevOps principles of using structured incentives to optimize growth and outcomes. Effective force accelerates desired behaviors without creating unnecessary barriers.