Situation: Goat Splat is the latest up-and-coming punk band in Perth, Australia. Previously, their live shows were poorly attended because their international fanbase had trouble getting to Perth (it’s a bit out of the way regardless of where you’re coming from). To remedy this, Goat Splat is experimenting with live streaming their shows so fans can attend without having to travel. This is an example of:

Removing friction eliminates obstacles that prevent customers from engaging with a product or service. Live streaming allows fans to attend shows without the barrier of travel, increasing accessibility and participation. This approach simplifies the customer experience while maintaining revenue opportunities. It aligns with RevOps principles of optimizing processes and customer experience to drive adoption and engagement. Removing friction improves outcomes without additional incentives or forced steps.