Evaluate this SLA: Each month, marketing will produce 100 qualified leads, and sales will contact each lead within 12 hours.
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Why this is the answer
This SLA clearly defines measurable outcomes for both marketing and sales, specifying the number of qualified leads and the exact contact timeframe. RevOps principles emphasize SLAs that are specific, actionable, and aligned with revenue goals. The SLA enables accountability, predictable performance, and efficient cross-team collaboration. Clear requirements ensure that marketing and sales work cohesively to drive revenue while allowing progress to be tracked objectively.
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