Evaluate this SLA: Marketing will send four marketing emails each month, and sales will follow up with 50% of the recipients.

This SLA emphasizes activities rather than outcomes that drive revenue, such as qualified leads or conversion rates. RevOps principles stress that SLAs should focus on measurable results, not the quantity of tasks completed. Activity-based metrics do not guarantee alignment with business goals or revenue predictability. Focusing on results ensures that marketing and sales actions contribute directly to organizational success. SLAs should create accountability around outcomes that impact the bottom line, not just task completion.