Situation: Denice Powell is the head of operations at Magic Feather Airlines, which provides flights for people who enjoy traveling with their pets. Magic Feather is popular at small airports but wants to expand. Denice comes from a customer support background and is passionate about building processes that serve their passengers well, but she wants to hire someone who can help build a process for securing space in major airports. Which type of candidate would be best for this role?

An experienced operations leader brings the expertise to design, implement, and scale complex processes across new markets, such as securing airport space. They understand cross-functional coordination, regulatory requirements, and strategic planning. RevOps principles emphasize operational alignment and repeatable, scalable processes, which require experienced leadership. A seasoned operations professional can complement Denice’s customer-focused perspective while driving high-impact initiatives. Hiring for proven operational capability ensures successful expansion without over-reliance on trial-and-error.