Situation: Foolproof Medical Supplies has been selling their products to hospitals for many years, and they now want to start selling directly to consumers. Norma Jones, the head of their RevOps team, has never worked at a company that sells directly to consumers, and she would like to hire someone from a consumer industry who can help her build that strategy. Which type of candidate would be best for this role?

An experienced operations leader brings strategic insight and cross-industry experience needed to design and scale new business models, such as transitioning from B2B to B2C. They understand end-to-end operational considerations, including fulfillment, customer experience, and revenue processes. RevOps principles emphasize leveraging experienced leaders to establish repeatable, scalable processes in unfamiliar markets. Hiring an operations leader ensures that the company can implement a robust strategy while minimizing risk. Their expertise complements Norma’s existing RevOps knowledge to drive successful consumer expansion.