Situation: Neon Broccoli is a public relations firm that seeks to make boring companies feel relevant to kids and teens. Their marketing team's top goal is to provide sales with a specific number of qualified leads each month, and the sales team's top goal is to contact those leads within a specific amount of time. The customer service team's top goal is retention. How well are their customer-facing departments' goals supporting their efforts to scale?

Evaluating departmental goals requires understanding how they align with the company’s overall mission and strategy. Clear metrics for marketing, sales, and customer service are only effective if they collectively support broader organizational objectives. RevOps principles emphasize alignment between departmental goals and company priorities to drive predictable revenue and scalable growth. Without this context, it is impossible to judge whether individual goals effectively contribute to the desired outcomes. Properly aligned goals ensure resources are focused on high-impact initiatives.