Fill in the blank: The flywheel is a model adapted by HubSpot to explain the momentum you gain when you align your entire organization around _____.

The flywheel illustrates how aligning the entire organization around delivering a remarkable customer experience generates momentum and drives sustainable growth. Positive customer interactions feed back into marketing, sales, and service, creating a self-reinforcing cycle. RevOps principles emphasize cross-functional alignment to ensure that every team contributes to this experience. A strong focus on the customer experience increases retention, referrals, and overall revenue efficiency. The flywheel shifts the organizational mindset from one-time transactions to continuous value creation.