True or false? If you don’t have enough hand raisers and good-fit, sales-ready leads to keep your sales team busy, your sales reps should find helpful ways to reach out to good-fit leads that aren’t sales ready.

When there aren’t enough hand raisers or sales-ready leads, sales reps can engage good-fit prospects with helpful, educational outreach. This approach builds trust, nurtures relationships, and moves prospects closer to readiness without being pushy. Proactive engagement ensures that sales teams maintain pipeline activity while supporting the buyer’s journey.