What should you do with the leads in box 2?

Have marketing nurture them.

Have sales contact them.

Have both marketing and sales work with them.

Ignore them.


Choose an option to see if it’s correct. Check the explanation below.

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Explanation: What should you do with the leads in box 2?


Explanation: **The correct answer is: Have sales contact them.** Leads in box 2 typically represent prospects who have shown moderate interest or engagement with the company's offerings but may require additional nurturing and personalized attention to move them further along the sales funnel. While these leads may not be as immediately sales-ready as those in box 1, they still exhibit potential and warrant direct engagement from the sales team. By reaching out to leads in box 2, sales representatives can initiate contact, further qualify the leads, address any questions or concerns, and provide relevant information to guide them towards conversion. This proactive approach allows the sales team to capitalize on the existing interest and build relationships with prospects, ultimately increasing the likelihood of conversion over time. This option correctly acknowledges the need for direct sales contact with leads in box 2 to facilitate their progression through the sales funnel. The other options are incorrect: "Have marketing nurture them" may be appropriate for leads in earlier stages of the funnel, but leads in box 2 require more personalized attention and engagement from the sales team to advance them towards conversion. "Have both marketing and sales work with them" could lead to duplication of efforts and confusion if not properly coordinated, whereas direct sales contact ensures a focused and tailored approach to nurturing and converting the leads. "Ignore them" is clearly not the appropriate course of action, as it neglects potential opportunities and fails to capitalize on the interest shown by these leads. Therefore, the most effective strategy is for the sales team to take the initiative and contact leads in box 2 to nurture and guide them towards conversion.
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