Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement (SLA)?
A single leadership team over sales and marketing.
Increased accountability between sales and marketing.
Increased alignment between sales and marketing.
Clearer goals for sales and for marketing.
Choose an option to see if it’s correct. Check the explanation below.
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Explanation: Which of the following is NOT a benefit of implementing a sales and marketing service-level agreement (SLA)?
Explanation: **The correct answer is: A single leadership team over sales and marketing.** Implementing a sales and marketing service-level agreement (SLA) offers numerous benefits, including increased accountability, alignment, and clearer goals for both sales and marketing teams. However, having a single leadership team over sales and marketing is not a direct benefit of SLA implementation; rather, it pertains to organizational structure and management. SLAs focus on defining and formalizing the responsibilities, expectations, and processes between sales and marketing teams to enhance collaboration and effectiveness. By establishing clear guidelines and metrics for collaboration, SLAs promote accountability for achieving shared objectives and facilitate alignment between sales and marketing efforts. Additionally, they ensure that both teams are working towards common goals and objectives, fostering a more cohesive and integrated approach to revenue generation and customer acquisition. The other options listed—increased accountability between sales and marketing, increased alignment between sales and marketing, and clearer goals for sales and marketing—are all benefits directly associated with implementing a sales and marketing SLA, as they contribute to improving communication, coordination, and performance across both departments. Therefore, the correct answer identifies a benefit that is not inherently linked to SLA implementation, distinguishing it from the other options.
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