What does a sales and marketing service-level agreement (SLA) require marketing to do?

Provide sales with a certain number of qualified leads.

Produce a certain amount of content.

Attract a certain number of visitors.

Nothing — the SLA outlines the service sales will provide to marketing.


HubSpot Roll Special Offer

HubSpot Roll. Includes Answers for Every Real HubSpot Certification Exam.

All-in-One: Get all HubSpot exams answers with explanations in one bundle. This package includes answers for every current HubSpot certification. Regular updates to reflect the latest exam version. -> See what's included.

HubSpot Certification Exams answers with explanations file demo preview HubSpot certification program exam answers with explanations file preview

Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!

Explanation: What does a sales and marketing service-level agreement (SLA) require marketing to do?


Explanation: **The correct answer is: Provide sales with a certain number of qualified leads.** A sales and marketing service-level agreement (SLA) establishes a mutually agreed-upon set of commitments and expectations between the sales and marketing departments. One of the primary responsibilities outlined in the SLA is for marketing to provide sales with a specified quantity of qualified leads. These leads typically meet predefined criteria indicating their readiness to engage with the sales team and potentially make a purchase. By delivering a steady stream of qualified leads to the sales department, marketing facilitates the sales process, ensuring that sales representatives have a consistent pipeline of potential customers to engage with and nurture towards conversion. This option accurately identifies one of the key requirements of a sales and marketing SLA, highlighting the importance of marketing's role in generating and qualifying leads to support sales objectives. The other options are incorrect: "Produce a certain amount of content" pertains to a specific marketing activity rather than the overarching responsibilities outlined in an SLA. "Attract a certain number of visitors" focuses solely on website traffic generation and does not directly relate to the collaborative agreement between sales and marketing. "Nothing — the SLA outlines the service sales will provide to marketing" is incorrect as it misrepresents the nature of an SLA, which typically involves mutual commitments and expectations between both departments. Therefore, the most accurate requirement outlined in a sales and marketing SLA is for marketing to provide sales with a certain number of qualified leads to support the sales process and drive revenue generation efforts.
HubSpot Roll Special Offer

Special Bundle Offer HubSpot Roll. All in One

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

You may also be interested: