You explain the concept of smarketing meetings to your leadership team, and one person asks, “How often do we need to have these meetings?” How do you respond?

Smarketing meetings should occur frequently enough to maintain alignment but remain practical for team schedules. Starting every two weeks balances regular communication with time for teams to execute tasks between meetings. This cadence allows timely identification of issues and adjustments to processes. Consistent, manageable meetings support collaboration and problem-solving in sales enablement.