What is the relationship between personas and Jobs to Be Done?
Choose an answer
Tap an option to check your answer.
Correct answer: Personas identify the type of person you should sell to, and jobs describes what you can help them do..
Why this is the answer
Personas define the type of person you are targeting, including their role, behaviors, and characteristics. Jobs to Be Done (JTBD) focuses on the outcome or task the customer is trying to accomplish. Together, personas and JTBD align the “who” with the “what,” enabling sales and marketing to deliver relevant solutions and content. Customer targeting and outcome alignment are essential for effective sales enablement.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed