You tell your executive team that your company should have a content manager, and they ask, “Can’t someone take that on as a side project?” How should you respond?
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Correct answer: “That’s a good way to start, but we should put a plan in place for expanding the role into a full-time duty.”.
Why this is the answer
A content manager plays a critical role in coordinating, organizing, and maintaining sales enablement content. While starting as a side project can be feasible initially, a structured plan to transition it into a full-time role ensures sustainability, consistency, and alignment with sales and marketing needs. Dedicated content management maximizes the effectiveness of resources and keeps materials current and relevant.
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