Which of the following is NOT part of customer enablement?
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Correct answer: Helping your customers see your competitors’ failings..
Why this is the answer
Customer enablement focuses on empowering customers to achieve their goals and derive maximum value from your product. It includes supporting effective product use, helping them accomplish their desired outcomes, and facilitating repeat purchases when aligned with their needs. Highlighting competitors’ failings is not part of enablement; it does not directly help the customer succeed. Outcome-oriented support defines the core of customer enablement.
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