If your service-level agreement requires your marketing team to generate 40 qualified leads each month, how should they deliver those leads?

Delivering leads at a steady rate ensures that sales has a consistent flow of opportunities to engage throughout the month. This approach prevents bottlenecks and allows timely follow-up with each lead. It improves pipeline predictability and helps sales manage workload effectively. Lead pacing supports both teams in meeting SLA commitments and maximizing conversion potential.