True or false? Personas can change over time.
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Correct answer: True.
Why this is the answer
Buyer personas are not static; they evolve as market conditions, customer behaviors, and business offerings change. Regularly updating personas ensures that sales and marketing efforts remain aligned with current customer needs and motivations. Adjustments maintain relevance in messaging, targeting, and resource allocation. Persona iteration is critical to sustaining effective sales enablement over time.
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