What does it mean to ask a customer about their “watering holes”?
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Correct answer: Ask them where they learn new things related to their job..
Why this is the answer
Asking about a customer’s watering holes identifies the sources where they consume information, learn best practices, and stay updated in their field. This insight helps sales and marketing deliver relevant content through channels the customer already trusts and engages with. Information-source mapping ensures that enablement efforts reach prospects effectively and efficiently.
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