During the Way Forward step of GROW coaching, what is your role as coach?

Help the rep decide how they will achieve their goal and how you can support them.

Determine for the rep the best way for them to achieve the goal.

Explain to the rep what they’ll need to do after accomplishing the goal.

Ask the rep how you can improve your coaching efforts in the future.



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Explanation: During the Way Forward step of GROW coaching, what is your role as coach?


Explanation: The correct answer is **Help the rep decide how they will achieve their goal and how you can support them**. In the Way Forward step of GROW coaching, the coach's role is to collaborate with the salesperson to develop a concrete action plan that outlines specific steps, strategies, and timelines for achieving their goals. This involves engaging the salesperson in a constructive dialogue to explore potential approaches, resources, and support mechanisms that can facilitate goal attainment. The coach encourages the salesperson to take ownership of their plan, identify actionable tasks, set priorities, and establish accountability measures to track progress and overcome obstacles. Additionally, the coach discusses their role in supporting the salesperson's efforts, clarifying expectations, providing guidance, and offering assistance as needed. By empowering the salesperson to take responsibility for their development and success, the coach fosters a sense of commitment, confidence, and motivation, enhancing the likelihood of goal achievement and long-term performance improvement. Therefore, the selected answer accurately reflects the coach's role during the Way Forward step of GROW coaching, emphasizing the importance of collaborative goal-setting and action planning to drive positive outcomes and growth.

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