True or false? You need to define your target persona before you define your sales process.

Defining a target persona before creating a sales process ensures the process aligns with the buyer’s motivations, needs, and decision-making criteria. Understanding the persona informs stage definitions, exit criteria, and the actions salespeople must take at each step. This alignment improves engagement, conversion rates, and forecasting accuracy. Designing the process without persona insight risks misalignment with how buyers actually evaluate and purchase solutions.