Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn't receiving much traffic yet. Now, they're ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?

Initial SEO efforts should focus on foundational optimizations to ensure the site is discoverable and user-friendly. On-page SEO best practices establish clear structure, headings, meta tags, and keyword targeting. Mobile responsiveness improves usability and aligns with mobile-first indexing. Setting up a Google My Business profile helps local search visibility, which is crucial for a new brick-and-mortar store. These tactics create a solid base before expanding into content or link-building strategies.