You’re trying to rank for one of your target topics using a web page that contains a long, canonical piece of written content. However, when you do your research on what’s already ranking for that topic by searching for it on Google, you notice that the majority of search results on page one are videos. Which of the following actions will give your website the best chance of ranking for this topic?

Adding a video to a page with comprehensive written content leverages both formats to match user intent. Google evaluates content formats when determining what to show for a query, and a mixed media approach signals relevance for topics dominated by videos. The written content maintains keyword relevance and depth, while the video increases engagement and aligns with the SERP content type. This combination improves the page’s chances of ranking without sacrificing existing authority.