Greta is an SEO professional working for a large law firm. She is gathering her monthly reports on their website performance, and her manager has asked that she focus on demonstrating how SEO is contributing to the business' bottom line. What type of report should Greta pull in order to best show the ROI of SEO?
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Correct answer: A content to leads report, that shows which pages are converting the most leads.
Why this is the answer
A content to leads report links specific pages to the number of leads they generate, demonstrating how SEO efforts contribute directly to revenue or business goals. It quantifies the ROI of content and optimization strategies. This report highlights which pages are most effective at driving conversions, allowing strategic decisions on content prioritization. It connects organic traffic to measurable business outcomes.
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