Jenny is in charge of creating the URL mapping file for her company's website migration project. While working on it, she notices that there are many pages which have no corresponding page on the new site, because they have been either removed or consolidated. She isn't sure what to do about these pages. What would you suggest Jenny do in this scenario?
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Correct answer: She should redirect each orphan page to its parent category page or the most relevant similar page..
Why this is the answer
Redirecting orphan pages to the most relevant category or similar page preserves link authority and maintains user experience. This approach prevents traffic loss and minimizes 404 errors, which can negatively impact search rankings. It ensures that SEO value from inbound links is transferred to content that remains live. Redirecting to related pages supports both crawl efficiency and continued relevance for users.
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