True or false? A buyer persona is as important as business objectives when developing a social media strategy.

A buyer persona helps define who the social strategy is meant to reach, while business objectives define what the strategy should achieve. Both are needed because audience needs and business goals must guide content, channel selection, and measurement. In Amazon Ads terminology, strong media strategy depends on matching the right message to the right audience and objective. Without a clear audience profile, social activity can become unfocused even when the business goal is clear.