True or false? It’s necessary to conduct a social media audit every 2–3 years.

A social media audit should be performed regularly because channel performance, audience behavior, and content effectiveness can change quickly. Waiting multiple years can leave outdated profiles, weak content, and missed optimization opportunities unresolved. In Amazon Ads planning, regular review supports better media strategy decisions by using current performance signals rather than old assumptions. Ongoing analysis also helps align social activity with awareness, consideration, and conversion goals across paid and organic channels.