Which of these KPIs demonstrate engagement? Choose all that apply.

Engagement KPIs measure how audiences interact with content rather than whether they immediately purchase. Actions such as reposting, saving, reacting, or responding show that the content created active user participation. In Amazon Ads terminology, engagement-related signals are separate from lower-funnel outcomes such as sales or return on ad spend. For Amazon DSP , performance evaluation depends on matching metrics to the campaign objective, so interaction metrics fit awareness or consideration goals better than direct revenue goals.