True or false? Jumping onto an unrelated hashtag to promote your material is spammy.

Using an unrelated hashtag to promote content creates a poor customer experience because the message does not match the audience’s intent. In Amazon Ads terminology, this weakens brand strategy by making the brand appear irrelevant or opportunistic. Hashtags should support discoverability only when they are connected to the topic, audience, or conversation. Relevant participation helps protect trust while keeping engagement aligned with the brand’s communication goals.