True or false? Commissions for celebrity influencers are generally 5% of the sale.

Influencer compensation is not fixed at a universal percentage because rates depend on reach, audience quality, content scope, usage rights, and campaign terms. In Amazon Ads terminology, influencer marketing should be evaluated by relevance, engagement, and measurable business value rather than a single commission rule. Celebrity partnerships often involve negotiated fees, hybrid payment models, or custom agreements. Compensation should align with campaign goals and KPIs instead of assuming a standard commission rate.