True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.

A channel takeover can be useful when the influencer’s audience, content style, and brand fit are aligned. In Amazon Ads terminology, this supports influencer marketing by using a trusted voice to create timely engagement with the brand’s audience. It can also strengthen brand engagement because the format encourages direct interaction, fresh content, and audience participation. The approach still requires clear guidelines, access controls, and brand safety expectations before execution.