True or false? Your campaign should also help the influencer build authority and further their own content or reach.

An influencer partnership should create value for both the brand and the creator. In Amazon Ads terminology, effective influencer marketing depends on authentic creator participation, audience trust, and relevant content. Helping the influencer grow authority can make the collaboration feel more credible and sustainable. A partnership that supports the creator’s content goals is more likely to produce stronger engagement and audience alignment.