True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.

Audience respect depends on whether the response matches the brand’s identity, context, and customer expectations. In Amazon Ads terminology, this connects to brand strategy because communication should feel consistent and appropriate across touchpoints. A casual tone can support customer engagement when it feels natural, helpful, and aligned with the audience. Problems occur when the language becomes unclear, careless, or off-brand.