True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.

Advertising can support inbound activity when it helps relevant audiences discover useful content, products, or brand messages. In Amazon Ads terminology, paid media can be part of a broader media strategy that connects awareness, consideration, and conversion goals. Modern customer journeys often include both organic engagement and paid touchpoints before a decision is made. Treating advertising as part of the playbook helps teams align reach, targeting, and measurement with business objectives.