Which of the following would not contribute to ad fatigue?
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Correct answer: Using the same image on your ad for over a month.
Why this is the answer
Ad fatigue usually comes from repeated exposure, limited channel variety, or the same offer being shown too often. In Amazon Ads terminology, ad fatigue can happen when audiences see the same creative too many times, causing engagement to decline. Using the same image for over a month may contribute to fatigue in some cases, but it is not automatically the strongest indicator by itself. Frequency, audience size, campaign duration, and message repetition matter more than the image timeline alone.
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