True or False? You should revisit your KPIs every 18 months.
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Correct answer: False.
Why this is the answer
KPIs should be reviewed more frequently because campaign objectives, audience behavior, and channel performance can change over time. In Amazon Ads measurement, advertising KPIs should stay aligned with the business goal being measured. Waiting 18 months can cause reporting to rely on outdated priorities or irrelevant success signals. Regular KPI review helps keep performance evaluation connected to current awareness, consideration, or conversion goals.
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