Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
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Correct answer: Test out live video on different channels, and see how your audience responds..
Why this is the answer
Competitor performance can identify opportunities, but it should not automatically determine the full channel plan. In Amazon Ads terminology, testing supports media strategy by validating whether a tactic fits the brand’s own audience and objectives. Trying live video in a controlled way helps measure response before scaling resources or budget. Audience results should guide the decision rather than copying competitors or abandoning the format.
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