HubSpotHubSpot Social Media Certification·EN·Updated 11 Jul 2026
What do we mean when we say you should post an “80/20 mix” on social media?
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Correct answer: 20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations..
Why this is the answer
An 80/20 content mix keeps social activity centered on audience value instead of constant promotion. In Amazon Ads terminology, this supports customer engagement because useful content encourages interaction, trust, and repeat attention. Promotional content still has a role, but it should not dominate the channel experience. A balanced mix helps social content support awareness and consideration without making the brand feel overly sales-focused.