An ad for your upcoming webinar on network security should lead people directly to ___________.
Choose an answer
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Correct answer: a landing page where they can quickly sign up for the webinar.
Why this is the answer
An ad should send users to the most relevant destination for the promised action. In Amazon Ads terminology, this supports a clear call to action because the post-click experience should match the ad message. A focused landing page reduces friction by giving users the information and form needed to complete the intended action. Sending traffic to a less specific page can weaken performance because users must search for the next step.
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