Fill in the blank: Instagram stories are a great way to _____________.
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Correct answer: drive traffic and engagement.
Why this is the answer
Stories are short-form placements designed for fast interaction, making them useful for immediate engagement and traffic actions. In Amazon Ads planning, this aligns with using upper- and mid-funnel touchpoints to support audience engagement before conversion-focused activity. The format is not best suited for long-form education or full podcast delivery because it depends on quick, visual communication. Traffic-driving actions work because stories can connect attention with a next step, such as visiting a page or engaging with content.
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